We strongly recommend that you build the cards into your systems and procedures. That way you can be sure that everyone is consistently implementing your strategy AND you can measure your results more accurately. Otherwise, how will you ever know what works and what doesn’t?
Did you know? "The word “sincerity” comes from the Latin “sincerus” which literally means “without wax”. In ancient times unethical pillar carvers used wax to mask their mistakes or to hide flaws in the marble. Only after many years of weathering did the wax fall out to reveal the deception practised by the long gone carver.
Thus, a sincere person was “without wax” or uncamouflaged.” Excerpt from “Artful Persuasion” by Harry Mills.
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